SUPPORTING OUR FASHION COMMUNITY IS OUR #1 PRIORITY
We know that these turbulent and stressful times due to the COVID-19 crisis and that the strain is impacting all of us, personally and professionally.
In an effort to continue our support and advocacy for the success of our fashion industry, we are launching LIVE WITH CAFA. Twice a week we will bring an expert guest to our Facebook page who is well positioned to
answer questions and offer guidance on a specific topic.
You can ask questions in real time through the Facebook page feed or send questions in advance to firstname.lastname@example.org.
Topics will include legal issues, marketing and communications, mental health, business strategy and more.
Thank you to everyone who tuned into the LIVE WITH CAFA series. Designed to provide support and community during the initial lock down through to the reopening of businesses due to COVID-19, LIVE WITH CAFA strived to provide insight, inspiration and valuable information for our fashion community during these unprecedented days.
All episodes are posted to CAFA TV on YouTube.
Watch all episodes below
Episode 1: Personal finance expert Bruce Sellery answers your money questions.
Episode 2: Navigating Canada’s $107 Billion COVID-19 Economic Stimulus Package with lawyer, Ashlee Froese.
Episode 3: Business Strategist Carla Wood on being strategic during a crisis.
Episode 4: Mental Health Counsellor, Susan Raphael, discusses managing anxiety.
Episode 5: Optimizing E-Commerce Platforms w Krysta Roney, Community Manager Shopify.
Episode 6: Jenny Bird on her global brand’s strategies for resilience during COVID.
Episode 8: Brand strategist and marketer Paulo Leone will share his perspectives on what brands are doing a good job at marketing during this time and how you can incorporate best practices into your campaigns.
Episode 9: Tuesday April 28 at 12 PM EST Charles Le Pierrès, president and founder of Judith and Charles, will discuss leadership and decision making during COVID and how the brand is surviving.
Episode 10: Thursday April 30 at 12 PM EST founder of Froese Law entertainment, branding and fashion lawyer, Ashlee Froese, returns to go through the updates to the Government Stimulus Package and Support Effort.
Episode 11: Tuesday May 4 at 12 PM EST with makeup artist, beauty expert, spokesperson and lead artist for Maybelline NY, Grace Lee, on the impact of COVID on beauty professionals.
Episode 13: Tuesday May 11 at 12 PM EST with Mavis Huntley, founder of Smithery. Mavis will share how she is leading her online business from marketing to working with suppliers and preparing for the future.
Episode 15: Thursday May 21 at 12 PM EST with Diana Carrelli, partner at artist representation agency P1M, will share her perspectives on the future of photoshoots and set work, and how she is guiding her roster of freelance artists to stay inspired during COVID.
Episode 16: Tuesday May 26 at 12 PM EST with celebrated photographer and director, Justin Wu. Justin will share his thoughts on future of advertising campaigns, image-making and the future of creative collaboration will look like
Episode 17: Thursday May 28 at 12 PM EST with fashion stylist, film and image maker and environmental activist Sarah Jay. Sarah will discuss how the fashion and beauty industries will react to COVID and if a greater focus on sustainability will follow
Episode 19: Thursday June 11 at 12 PM EST with Catherine Addai, founder and designer of Kaela Kay, will discuss her experience as a black designer in Canada and her perspectives on how the industry can do better
Episode 20: Thursday June 18 at 12 PM EST with Virgile Ollivier. As cofounder and CEO of Livescale, Virgile is leading e-commerce innovations. Based in Montreal, Livescale offers brands and individuals the technology to host their own live, web streaming shopping events. Virgile will talk about why web streaming is at the forefront of e-commerce, how it benefits both the brand and the shopper, and what he anticipates for the future of retail.
Episode 21: As shopping malls reopen, EVP Digital & Innovation for Cadillac Fairview, Jose Ribau discussing the future of retail, the innovations that will be long lasting post COVID and how shopping malls are changing and adapting in Canada and in other markets.