October’s Very Own (OVO) was founded by Aubrey “Drake” Graham, Oliver El-Khatib and Noah “40” Shebib in 2008.
Led by Oliver El-Khatib (Co-Founder & Managing Partner), OVO launched its official online shop in 2012.

Since then, the company has evolved into a global lifestyle brand with 11 international boutique and flagship locations along with a robust e-commerce business in North America, UK, Europe and Japan.

Headquartered in Toronto, OVO aims to inspire the next generation to achieve their dreams while staying rooted in the family values and dedication that have made the brand what it is today.